Old Florida Outfitters
An Orvis-endorsed guide program Old Florida Outfitters is the gulf coast's premiere source for specialized fishing charters. All the gear you need to weather the outdoors from flip-flops to all-terrain gear, each product has been vigorously tested by outdoor professionals.
Location: Town Center North
Phone: 850.534.4343
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Open:
- Sunday 10am-5pm
- Monday through Saturday 10am-6pm
Barefoot Princess
Barefoot Princess is an exclusive Lilly Pulitzer® retailer, carrying an extensive line of signature Lilly® resort apparel. The store's wide collection includes merchandise for ladies, children and home; as well as ladies shoes, jewelry and accessories.
Location: Town Center South
Phone: 850.534.0925
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Open:
- Sunday through Thursday 10am-5pm
- Friday and Saturday 10am-6pm
Island Clothiers
Island Clothiers offers a broad selection of casual resort and specialty retail clothing and accessories, including women's lines by Trina Turk, Nanette Lepore, Cynthia Steffe and shoes by BCBG; and men's lines by Tommy Bahama, Robert Graham and Hartford.
Location: Town Center South
Phone: 850.534.0925
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Open:
- Sunday through Thursday 10am-5pm
- Friday and Saturday 10am-6pm
WaterColor WorkOut
Men's and Women's Fitness apparel.
Location: Town Center South
Phone: 850.231.5950
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Open:
- 7 days a week
WaterColor Beach Club Towel Hut
Beach toys and accessories available*
Location: Town Center South
Phone: 850.534.5041
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Open:
- 7 days a week
- Guest key access only
- *Not open to public
The WaterColor Store
The WaterColor Store offers WaterColor logo apparel and gifts for the entire family.
Location: Town Center South
Phone: 850.231.1752
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Open:
- Summer 9am-7pm daily
- Spring/Fall 10am-6pm daily
- Winter 10am-5pm daily
WaterBugs
WaterColor logo gear, games, toys, jewelry, ice cream and much more for the little ones in your family.
Location: Town Center South
Phone: 850.231.1752
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Open:
- Daily 10am-6pm
Beachfolly
A beach lifestyle boutique featuring clothing, swimwear, cover-ups, accessories, and jewelry.
Location: Town Center South
Phone: 850.231.1751
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Open:
- Summer 9am-7pm daily
- Spring/Fall 10am-6pm daily
- Winter 10am-5pm daily
The Fuss
The Fuss Boutique is a ladies' fashion and accessories boutique with two locations located in Florida's Gulf Coast and an online store as well at thefussboutique.com. We feature refreshingly chic, fashion forward designer dresses, tops, shoes, denim, seamless wear from popular boutique brands and some new exciting lines. If you're looking for the perfect dress, blouse or skirt to complete a perfect outfit, we invite you to take a look around and find out what The Fuss is all about!
Location: Town Center South
Phone: 850.231.2000
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Open:
- Sun-Sat 10am-7pm
The Blue Giraffe
We are a unique art and gift boutique where soulful inspiration and creativity abound. Representing artists whose imaginative work lifts the spirit, The Blue Giraffe has become a tradition for vacationers and locals on 30A. We offer fine & funky gifts for every occasion, from original art and unique handcrafted jewelry, to amusing accessories and creative interior accents. A little room called "A Sea of Books" holds a distinctive selection of books for those with a passion for the written word. Come browse and experience the positive energy and caring staff at The Blue Giraffe … we hope you leave with something that brings joy to your heart.
Location: Town Center North
Phone: 850.231.5112
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Open:
- Monday - Saturday 10am-6pm
- Sun 12-6pm
Wine World at WaterColor
Family-friendly and adult fare including Sunday Brunch, pizzas, Panini's, gourmet lunch, dinner and tapas menu items; retail selections of wine, beer, and cheese along with related accessory items.
Location: Town Center North
Phone: 850.231.1323
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Open:
- Sunday through Thursday 10am-5pm
- Friday and Saturday 10am-6pm
Little Red
Little Red is a children's boutique that carries high quality and hard to find clothes and toys for girls and boys that live in or come to visit the gorgeous beach communities of 30A. We offer beautiful clothing, shoes, and swimwear from hard to find brands with unique designs and quality that is meant to last. We are proud of each of the lines we carry, many come with a story, and we welcome the opportunity to help our customers choose the perfect outfit or gift. Often described by our customers as one of the cutest shops they've ever seen, we would love for you to come shop with us at the beach or online.
Location: Town Center North
Phone: 850.231.5520
www.shoplittlered.com
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Open:
- Spring/Summer 10am-6pm daily
- Fall/Winter 10am-5pm daily
WaterColor Crossings & Tennis Center Stores
Publix
Full-service grocery store with beach toys & items available
Location: WaterColor Crossings
Phone: 850.534.4565
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Open:
- Daily 7am-10pm
Emerald Coast Wine and Spirits
Location: WaterColor Crossings
Phone: 850.231.1887
Pizza By the Sea
A variety of unique and delicious pizzas, sandwiches, salads and desserts made with the freshest ingredients and served in a fun and neighborly atmosphere. You'll also find a daily lunch buffet, featured pastas and daily specials.
Location: WaterColor Crossings
Phone: 850.231.3030
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Open:
- Monday through Saturday 11am-9pm
High-Tech Cleaners
Full dry cleaning services.
Location: WaterColor Crossings
Phone: 850.231.3533
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Open:
- Monday through Friday 8am-6:30pm
- Saturday 9am-3:30pm .
The UPS Store
Mailing services, photocopying, document preparation, passport photos, notary services and some office supplies.
Location: WaterColor Crossings
Phone: 850.231.3505
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Open:
- Monday through Friday 8am-6:30pm
- Saturday 9am-4pm .
WaterColor Tennis Shop
Tennis & fitness apparel for the entire family
Location: WaterColor Tennis Center
Phone: 850.231.5980



