Luxury Accommodations
Resort Amenities
Activities & Recreation
Dining
Shopping
Event Celebrations

Old Florida Outfitters

An Orvis-endorsed guide program Old Florida Outfitters is the gulf coast's premiere source for specialized fishing charters. All the gear you need to weather the outdoors from flip-flops to all-terrain gear, each product has been vigorously tested by outdoor professionals.

Location: Town Center North
Phone: 850.534.4343

    Open:
  • Sunday 10am-5pm
  • Monday through Saturday 10am-6pm

Barefoot Princess

Barefoot Princess is an exclusive Lilly Pulitzer® retailer, carrying an extensive line of signature Lilly® resort apparel. The store's wide collection includes merchandise for ladies, children and home; as well as ladies shoes, jewelry and accessories.

Location: Town Center South
Phone: 850.534.0925

    Open:
  • Sunday through Thursday 10am-5pm
  • Friday and Saturday 10am-6pm

Island Clothiers

Island Clothiers offers a broad selection of casual resort and specialty retail clothing and accessories, including women's lines by Trina Turk, Nanette Lepore, Cynthia Steffe and shoes by BCBG; and men's lines by Tommy Bahama, Robert Graham and Hartford.

Location: Town Center South
Phone: 850.534.0925

    Open:
  • Sunday through Thursday 10am-5pm
  • Friday and Saturday 10am-6pm

WaterColor WorkOut

Men's and Women's Fitness apparel.

Location: Town Center South
Phone: 850.231.5950

    Open:
  • 7 days a week

WaterColor Beach Club Towel Hut

Beach toys and accessories available*

Location: Town Center South
Phone: 850.534.5041

    Open:
  • 7 days a week
  • Guest key access only
  • *Not open to public

The WaterColor Store

The WaterColor Store offers WaterColor logo apparel and gifts for the entire family.

Location: Town Center South
Phone: 850.231.1752

    Open:
  • Summer 9am-7pm daily
  • Spring/Fall 10am-6pm daily
  • Winter 10am-5pm daily

www.thewatercolorstore.com

WaterBugs

WaterColor logo gear, games, toys, jewelry, ice cream and much more for the little ones in your family.

Location: Town Center South
Phone: 850.231.1752

    Open:
  • Daily 10am-6pm

www.thewatercolorstore.com

Beachfolly

A beach lifestyle boutique featuring clothing, swimwear, cover-ups, accessories, and jewelry.

Location: Town Center South
Phone: 850.231.1751

    Open:
  • Summer 9am-7pm daily
  • Spring/Fall 10am-6pm daily
  • Winter 10am-5pm daily

The Fuss

The Fuss Boutique is a ladies' fashion and accessories boutique with two locations located in Florida's Gulf Coast and an online store as well at thefussboutique.com. We feature refreshingly chic, fashion forward designer dresses, tops, shoes, denim, seamless wear from popular boutique brands and some new exciting lines.  If you're looking for the perfect dress, blouse or skirt to complete a perfect outfit, we invite you to take a look around and find out what The Fuss is all about!

Location: Town Center South
Phone: 850.231.2000

    Open:
  • Sun-Sat 10am-7pm

The Blue Giraffe

We are a unique art and gift boutique where soulful inspiration and creativity abound. Representing artists whose imaginative work lifts the spirit, The Blue Giraffe has become a tradition for vacationers and locals on 30A. We offer fine & funky gifts for every occasion, from original art and unique handcrafted jewelry, to amusing accessories and creative interior accents. A little room called "A Sea of Books" holds a distinctive selection of books for those with a passion for the written word. Come browse and experience the positive energy and caring staff at The Blue Giraffe … we hope you leave with something that brings joy to your heart.

Location: Town Center North
Phone: 850.231.5112

www.bluegiraffe30a.com/

    Open:
  • Monday - Saturday 10am-6pm
  • Sun 12-6pm

Wine World at WaterColor

Family-friendly and adult fare including Sunday Brunch, pizzas, Panini's, gourmet lunch, dinner and tapas menu items; retail selections of wine, beer, and cheese along with related accessory items.

Location: Town Center North
Phone: 850.231.1323

    Open:
  • Sunday through Thursday 10am-5pm
  • Friday and Saturday 10am-6pm

Little Red

Little Red is a children's boutique that carries high quality and hard to find clothes and toys for girls and boys that live in or come to visit the gorgeous beach communities of 30A. We offer beautiful clothing, shoes, and swimwear from hard to find brands with unique designs and quality that is meant to last. We are proud of each of the lines we carry, many come with a story, and we welcome the opportunity to help our customers choose the perfect outfit or gift. Often described by our customers as one of the cutest shops they've ever seen, we would love for you to come shop with us at the beach or online.

Location: Town Center North
Phone: 850.231.5520
www.shoplittlered.com

    Open:
  • Spring/Summer 10am-6pm daily
  • Fall/Winter 10am-5pm daily

WaterColor Crossings & Tennis Center Stores


Publix

Full-service grocery store with beach toys & items available

Location: WaterColor Crossings
Phone: 850.534.4565

    Open:
  • Daily 7am-10pm

Emerald Coast Wine and Spirits

Location: WaterColor Crossings
Phone: 850.231.1887

Pizza By the Sea

A variety of unique and delicious pizzas, sandwiches, salads and desserts made with the freshest ingredients and served in a fun and neighborly atmosphere. You'll also find a daily lunch buffet, featured pastas and daily specials.

Location: WaterColor Crossings
Phone: 850.231.3030

    Open:
  • Monday through Saturday 11am-9pm

High-Tech Cleaners

Full dry cleaning services.

Location: WaterColor Crossings
Phone: 850.231.3533

    Open:
  • Monday through Friday 8am-6:30pm
  • Saturday 9am-3:30pm .

The UPS Store

Mailing services, photocopying, document preparation, passport photos, notary services and some office supplies.

Location: WaterColor Crossings
Phone: 850.231.3505

    Open:
  • Monday through Friday 8am-6:30pm
  • Saturday 9am-4pm .

WaterColor Tennis Shop

Tennis & fitness apparel for the entire family

Location: WaterColor Tennis Center
Phone: 850.231.5980

Watercolor Inn & Resort

HWY 30A, Santa Rosa Beach, FL


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